The New Zealand Breast Cancer Foundation - 1755 Words

Patrick Raymond F. Atilano tiz000028c THE PINK CARAVAN 2015 The New Zealand Breast Cancer Foundation marks its 20th anniversary with its retro-styled Pink Caravan this year. The Pink Caravan has been part of the breast cancer awareness campaign that has been launched by the NZBCF since the start of its various programmes for women’s health promotion in New Zealand. The Pink Caravan will be visiting 32 towns of New Zealand as part of its itinerary with a mission to provide breast health information to the men and women who need access to free medical breast check-up, breast cancer monitoring, inquiries, and to be able to sign a petition for an extended government support for free mammogram screening to older patients. This paper aims to evaluate the Pink Caravan breast cancer awareness campaign programme of NZBCF for 2015. The Pink Caravan is an on-the-road campaign programme to provinces, with no easy access to breast health services in New Zealand, to be able to invite women and even men to get into the Pink Caravan and avail of its free medical consultation and inquiries information without the need for an appointment. The 32 targeted towns included the areas along the Far North to Southland of New Zealand. The caravan travels from town to town to provide access to the women, as well as the men, who need health care particularly on breast cancer awareness and medication. Breast cancer awareness has been part of the NZBCF programme for the last 20 years as theShow MoreRelatedThe Treatment Of Breast Implants Essay1498 Words   |  6 Pages Breast Implants In recent years, the demand for this ‘appearance medicine’ has increased rapidly, largely in response to unrealistic media images of ‘perfect’ faces and bodies alike. 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The Effects Of Changing Conception Of Childhood - 889 Words

The cause of changing conception of childhood could entirely be the contribution of environmental pressures of the current age. One prominent factor of a changing conception could be the steady decline of child mortality. In the times of less technological advancement, child mortality was high. â€Å"The infant who was too fragile as yet to take part in the life of adult simply did not count.†(Aries, 1960, p125) As Aries summarises from Moliere. As stated above, with child mortality so high, the need for detachment presented itself as a decent coping mechanism. It was acknowledged by the community that â€Å"little one(s) did not count† (Aries, 1960, p125). It could be argued that the detachment from children is due to the presumption of eventual death of the child in its early years which, therefore, caused a lack of childhood for many children. Guo Jujing also touches heavily on the topic of child mortality through his folk text, â€Å"Twenty-four filial explemarsâ € . 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A Good Man Is Hard to Find Grandmother Is the Central Character Free Essays

A Good Man is Hard to Find The grandmother is the central character in the short story â€Å"A Good Man is Hard to Find,† by Flannery O’Connor. She is also a very well rounded and dynamic character. She shows various characteristics and reveals various remarks as they story progresses. We will write a custom essay sample on A Good Man Is Hard to Find: Grandmother Is the Central Character or any similar topic only for you Order Now Some of her qualities include selfish and a pushy person. She is also kind of manipulator in a way that she insists her family to change the plan. At the beginning of the story when we first realize her desire to visit her childhood house, she is being a very selfish person. Examining her conversation with her son Bailey, the grandmother is moreover a pushy person. She is convincing Bailey to change the trip plan according to her need only and which will benefit her only. She is trying to manipulate her family to do what she thinks is best. She is also a bit of criticizer at points in the story. Her characteristics remain same throughout the story that is even when her desire was ignored, she still kept praising it. The story opens up with a conversation between the grandmother and her son Bailey about their trip to Florida. Instead of going to Florida with her entire family, she insists on visiting her relatives up in Tennessee. In spite of everyone’s choice, she just wants to go where her mind is set. It is very obvious that she is only concerned about her gaining and nobody else’s. Her selfishness occurs when she says â€Å"The children have been to Florida before† (O’Connor 345). It sounds like the grandmother is being stubborn and childish, and trying to change their mind about going to Tennessee. She is persuading the family to change their vacation destination to Tennessee. â€Å"Here this fellow that calls himself The Misfit is aloose from the Federal Pen and headed toward the Florida and you read here what it says he did to these people. Just you read it. I wouldn’t take my children in any direction with a criminal like that aloose in it. I couldn’t answer to my conscience if I did† (O’Connor 345). She is trying to scare Bailey and also saying that going there could also be dangerous. She lies after she seems to not get any reaction from previous attempts by trying to say out that it’s not about her, but in fact it’s about the children. â€Å"The children have been to Florida before,† the old lady said. â€Å"You all ought to take them somewhere else for a change so they would see different parts of the world and be broad. They never have been to east Tennessee† (O’Connor 345). She is critical of the children’s mother and persuades Bailey by telling him that it can be an educational experience for his children. Truthfully, she wants to go to Tennessee for the benefit of her own only and fulfill her needs. One of major selfishness occurs when she first tries making her son Bailey change the whole vacation plans including the destination. She had always treated her son Bailey as if he was child still and expects him not to make his own decision for himself. After the family ignores the grandmother’s attempts of persuasion and her desire, they decide to go on their own way. She is urged to travel with her family. Subsequently the grandmother shows characteristics as if she were a follower. â€Å"The next morning the grandmother was the first one in the car, ready to go† (O’ Connor 345). At this moment in the story, her movement shows that she has been ignored and becomes the first one to get ready as if she has been forced to do so. In spite of knowing that her son Bailey doesn’t like taking cat onto their trips, she hides her cat, Pitty Sing, into the basket. †¦ and underneath it she was hiding a basket with Pitty Sing, the cat, in it† (O’Connor 345). She is avoiding her son and doesn’t want to leave the cat home alone. At the end of the story, the grandmother shows a very obvious selfishness act where is only concerned about her life only and shows zero concern about the rest of the family. When the family encounters the Misfit and his gang, the grandmother recognizes him as the Misfit. â€Å"I know you wouldn’t shoot a lady! I know you come from nice people! Pray! Jesus, you ought not to shoot a lady. I’ll give you all the money I’ve got! † (O’Connor 355). She is pleading the Misfit for her life only by saying the word lady repeatedly and offering him the money. She is also praising the Misfit by calling him a good man and trying to save her life. She was also careless about her family. When her family is taken down into the woods, she continues to talk to Misfit. She ignores the sound of when her son and rest of the family were being shot. She is apparently oblivious to many things. She was ignoring everything but the Misfit. â€Å"The shirt came flying at him and landed on his shoulders and he put it on. The grandmother couldn’t name what the shirt reminded her of† (O’Connor 354). The grandmother doesn’t even realize that shirt was her son Baileys. She had no interest in knowing where that shirt came from and what happened to my family. For the concern of her life only, she tries to persuade the Misfit the same way she tried with her family. â€Å"I know you’re a good man. You don’t look a bit like you have common blood. I know you must come from nice people! † (O’Connor 352). She is trying to manipulate the Misfit and hopes that he will bear her. She is thinking about no one else but the sake for herself. However she fails once again to influence the Misfit. One of her characteristics in the story is being a very pushy person. Even when she is not heard by her family, she continues to praise her homeland hoping that Bailey would change his mind still. After they had left The Tower, â€Å"a part-stucco and part-wood filling station and dance hall†¦ † (O’ Connor 348), the grandmother recapitulates â€Å"an old plantation that she had visited in this neighborhood once when was a young lady† (O’Connor 349). Regardless of the consequences, the grandmother finds an alternative way to manipulate Bailey for changing his route to the old house she wanted to see. She knew that Bailey would not be willing to lose anytime looking at an old house, but the more she talked about it, the more she wanted to see it once again† (O’Connor 349). She is being a very pushy person here trying to convince Bailey and makes it sound even interesting telling the children. â€Å"There was a secret panel in this house,â €  she said craftily, not telling the truth but wishing that she were, â€Å"and the story went that all family silver was hidden in it when Sherman came through but it was never found†¦Ã¢â‚¬  (O’Connor 349). The father concedes to visit the house after his kids start to yell and scream that they wanted to see the house with secret panels (350). She persuades the children about telling them a secret panel in the house which makes them grows their excitement even more in seeing it. However she is not telling the truth about the house but just making the children want to see it right away and would compel their father to take them there. She is not only being pushy to Bailey but also to the children. She seeks a way to gain Bailey’s attention. â€Å"It’s not far from here, I know,† the grandmother said. â€Å"It wouldn’t take over twenty minutes† (O’Connor 350). The grandmother later realizes that the house with secret panels she told the children is in Tennessee not in Georgia. Her desire to visit the old house from childhood results in an accident when her cat Pitty Sing sprang onto Bailey’s shoulder (350) losing the control of the car and resulting into an accident. If the grandmother had not pushed her son to detour to see the old house, which she later realized was in Tennessee not in Georgia, they wouldn’t have met with an accident. She is the cause of her entire family when they encounter the Misfit and his gang who shot everyone at the end of the story including the grandmother. Throughout the story, her various remarks reveal that she wants to achieve only for the benefit of her own and won’t let anything come in her way. At the end, during her conversation with the Misfit, the grandmother says that she knows him from good people trying to save her own life. She carried out herself as a very selfish person especially at the end of the story. In my opinion she remained a static character as her characteristics didn’t transform. She remains egocentric throughout the story and seeks to gain everything that will benefit her only. The grandmother shows various personality traits that brings families down fall at the end of the story. Her act of selfishness shows when she tells her son Bailey the benefit of taking their children to Tennessee. She wants the children to visit different part of world and be broad. But truthfully, only she will gain everything by going on vacation in Tennessee. She persuades her family by stating that this trip could be an educational experience for the children. As the story ends, she faces a death as her punishment for self-serving doings. Along with her, the entire family faces with death. Works Cited Updike, John. â€Å"Pygmalion. † Literature for Composition. 8th ed. New York: Pearson Longman, 2007. Print. How to cite A Good Man Is Hard to Find: Grandmother Is the Central Character, Papers

Primark and Oxfam free essay sample

This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services. Before we can understand the effectiveness of the marketing techniques, we have investigated both companies and carried research by looking through different sources. Sources include; internet research, company website, advertisements which we evaluated on www. youtube. com for Oxfam. Additional sources include the BTEC Level 3 Business Book1, which was used to look up techniques such as; survival strategies and brand awareness. We have also used resources such as PowerPoint Presentations from The Times 100, Business Case Studies. In this report you will find some information on the company itself and how they market themselves which we have put into sections in a specific order to show how we came to the conclusion of how effective we think their marketing skills are. We have provided evidence of our research and transferred relevant data into charts. Oxfam Company Purpose: Oxfam is a voluntary charity organisation. Oxfam’s main objective is to reach out to poor countries and help civilians manage their own lives from the sources Oxfam provide. Oxfam market themselves through their website and television commercials. This helps them get more attention from people and persuade them to donate to Oxfam. Oxfam also use direct mail. Oxfam also market through a sales orientated approach. For example direct sales. Marketing Strategies: Oxfam’s marketing strategies for growth is market penetration as they want to attract new customers to increase their share in the market. Marketing Objective: Oxfam’s marketing objective is to raise awareness of poverty in less economically developed and famine countries. On the subject of raising awareness we found out that Oxfam establish ethical trading. Oxfam state on their website that they help communities to fight against businesses who put lives of civilians at risk. Oxfam speak of the Swiss pharmaceutical giant Novartis challenging rights in India based on developing cheaper medication. We have made a screen shot of this particular section under ‘proof of research’ below. Company Product/ Service: Oxfam have a charity shop selling many products from clothes to books. Oxfam also have charity projects which take place throughout the year fulfilling their company purpose. This involves them providing aid to many countries around Africa and Asia. Oxfam supply the countries with physical resources allowing the poor communities to start a new life and make a living by providing them with some of the following; civilians making a living by growing and trading crops, providing service in clinics set up by Oxfam and supervising schools made for the homeless and orphan children. However the services based on growing and trading crops are limited due to climate change. Climate change can destroy the service of helping civilians grow crops in many geographical zones. This can clearly create a loss for Oxfam and change the way Oxfam manage this service. We did not find any sources linking us to the difficulty it causes Oxfam apart from the PDF file provided by Oxfam. The section of this file was headlined ‘Helping communities to adapt to climate change ’ and the figures provided on the situations Oxfam identified were based on years 2011-2012. Most situations are based on flooding and we have analysed this section of the file by using the figures to help us understand how Oxfam will deal with this situations to stay successful. We have provided a graph containing the exact figures and have used the evidence to link it with Oxfam’s loss and gain in the business industry. The graph is below, headlined under ‘charts and graphs’. Oxfam also helps rebuild homes for those who have been affected by natural disasters, with that Oxfam have provided them with food and clean water supplies. These services are ongoing and have been going on for 70 years and have made Oxfam one of the largest charity organisations in the UK. Marketing Techniques: Marketing techniques are techniques that a company uses to expand in the industry or to achieve its company purpose. Growth strategies such as market development help charities like Oxfam expand. Growth strategies, four departments based on Ignor Ansoff’s theory (1957): Market Penetration Product Development Market Development Diversification Market development is when a company is using an existing product but is marketing it in a new market such as other countries. This increases popularity for the service and the company. For example, Oxfam have now taken their service to more LEDC countries and have expanded their service though nothing in their service has changed. Oxfam also use another technique known as diversification. Diversification is when a company introduces a new product/ service to a new market but does not relate it to the existing product. The product is completely new. For example, Oxfam have now tried to gain popularity to give them the opportunity to raise more money. To achieve this, Oxfam have held charity concerts and festivals. This is diversification as it is completely different from the service Oxfam provide. Market Orientating: The Focus of Their Marketing Every company has a reason behind why they market the product/service in a certain way. Oxfam’s reason behind their marketing is to be able to raise more money and to complete more projects in order to do that Oxfam have to make their charity well known to be able to cover all costs. Promotional Material/Techniques: Oxfam’s best marketing technique is through advertising poverty and their charity projects on television advertisements, social networking sites and radio commercials. This is one of their survival strategies to keep them functioning as a charity and allowing them to reach out to more countries. Oxfam approaches wealthy members of the community and those who would donate to charities to put an end to poverty and destruction caused by natural disasters. Oxfam aims at the sensitive side of the viewers to create an upsetting emotion through the illusions in their adverts. The viewers are shown civilians struggling to reach day to day needs and Oxfam show how painful it is for them to do so by showing a shot of their tears in their eyes which represents hardship and pain. Then they move on to showing how Oxfam’s aid has healed the needy community through helping them maintain their own lives and make a living. This is another skill used by charities to gain more donations by showing how much improvement they can make. For some charities like Oxfam this has made a great impact as it helps them carry out more projects as it is a form of prompting the organisation. Oxfam survives through volunteers taking part and helping them with their projects and the purpose of promoting themselves is to gain as much help as they can. Oxfam rely strongly upon the money raised and given from the public and it is one of the essential factors they rely on to survive as a charity. Marketing effectiveness Oxfam’s marketing skills are more effective as they have been successful for 70 years and are well known for a charity. This report has based Oxfam’s marketing effectiveness on the PDF file found on the Oxfam website which stated the income and expenditures based on projects, community support on raising money and other additional costs involved within the organisation. This PDF file shows how strategic Oxfam are with the income and expenditures as they themselves as a charity organisation have analysed all the departments of their income and expenditures. As we analysed the file we found figures showing how much profit (including success in progression within each project) Oxfam have made. This gave us the understanding that this financial increase has given Oxfam the opportunity to expand the charity organisation, allowing them to hold festivals and music concerts alongside with the number of charity shops they have around the UK. We think that this is the way Oxfam make themselves recognizable in order for them to become better known in the country and among many communities. Further on with the investigation, we investigated Oxfam’s Trading Income and Fundraising Income which we have made a similar replica of the graphs we researched on the PDF file below titled under ‘charts and tables’. Primark Company Purpose: Primark is a private retailing company started in Ireland to the United Kingdom and now in some countries in Europe. Primark’s purpose is to sell fashionable clothes for a cheaper price. Marketing Strategies: Primark’s marketing strategies for growth is market development as they want to attract new customers to increase sales leaving themselves at medium risk. Marketing Objective: Primark’s marketing objective is to standout in the retailing market with their low prices as the advantage to rise above their competitors. To meet their objectives Primark do this by producing their clothes in third world countries and by buying in bulk amounts to succeed financially. Company Product/ Service: Primark have many products based on fashion and design. They sell fashionable clothes; designs of which have been seen on the catwalks, made to suit all ages. Primark also have a section for jewellery and a minimal section for cosmetic products. Primark’s products are not as competitive as the price due to the cheap quality but they are not always predictable and create products in good quality which is unique to them. Marketing Techniques: Primark uses different marketing techniques to Oxfam. Primark use survival strategies to keep the company running. Survival strategies are when a company introduces new Items and ideas to survive as a business, such as; lowering their prices or giving customers gift vouchers when customers purchase an item. This may not be used by the company; it’s a strategy they could call up. For example, Primark keep most of their prices very low and have various ranges of clothes and offers to increase their chances of being more competitive amongst other high street shops. As well as keeping their prices low, Primark also develop their clothes in cheaper material to allow the company to make a great amount of profit. This way the company continues to survive in the market. Other survival strategy such as branding is used by Primark. Examples of branding: Items that Primark brand are: jackets, jeans shoes with different Primark brand names. Other example of branding, some sports brands such as Adidas hold a high reputation as they are seen promoting and sponsoring sports teams. Adidas and other sports brand usually advertise their brand by using celebrities to influence consumers into buying and wearing the particular brand. The brand becomes of high reputation to the consumers so it becomes something consumers wear and promote without realising they are promoting the brand. Consumer’s also have choices of merchandises to buy with the brand logo on which also helps the company to survive as it is being promoted. Market Orientating: The Focus of Their Marketing Primark want to continue to survive as retailers of the designer but affordable fashion wear. Primark market their products through their customers as Primark depend on them to promote their products. This has been working for Primark, and could them on of the bestselling retailers in the future as their brand will be more recognized than their price. This could give Primark the opportunity to upgrade their designs and price of their item, becoming a retailer of high quality clothing. Another focus of Primark’s marketing is that they can too design clothes as other expensive high street retailers. Promotional Material/Techniques: Primark do not advertise themselves through television or radio commercials which are making it harder for us to investigate and analyse the company alone. However we used a website known as ‘The Times 100, Business Case Studies’ which provided us with a PowerPoint. Primark’s aim is to promote brand awareness by putting their company logo on billboards and singling themselves out by prompting their prices as being cheap but saying their clothes are fashionable. However Primark do promote themselves through social networking sites such as Facebook where they post their latest trends and designs. Promoting a company on social network site can make them more successful as the use of technology and the use of social networking has increased and for Primark it is the best way for them to create publicity. Primark are also the most discussed Retail Company in the community and there for are always gaining loads of customers and great creditability from customers too. Ethical Trading: Primark have been establishing workers rights including rights of women in factories, mainly focusing on their health in factories. Primark’s concern for workers health and rights was developed after they had been reported of using child labour; no that it made Primark make changes but they still explained themselves on their website. Primark have not shown any live evidence such as, to prove that they no longer use under aged children to create their products but increase their price on products. For Primark it could be a way to say they have put an end to child labour and are now part of fair trade. As before, when they were using child labour, their prices were lower.